The powershot features a lot of controls, giving the user a lot of freedom in how he wants his photos to appear. The settings that the user can play around with can also be set into auto mode so that the user no longer has to worry about changing them. This is done to lessen the chance that the user accidentally sets the camera into an inappropriate mode for the shot. The simplistic design of the Ixus is meant to minimize the number of options that the user encounters. You would also find a number of controls along its body that might confuse a person who has no interest in photography.
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They are meant to simulate the general look and feel of the professional level DSLR cameras. The powershot camera is much bigger and heftier compared to the Ixus. This is done to make the Ixus cameras ‘pocketable’ and easy to use. The Ixus is quite slim with a somewhat minimal design. Taking an Ixus and a Powershot that has similar sensors and placing them side by side, you can easily see the difference. The Ixus is intended for people who just want to take pictures with their family and friends or during events while the Powershot is primarily intended towards people who are interested in the finer details of photography and likes to experiment with its controls.īecause they are targeting different groups with different personalities, it is reflected in the overall design and functionality of each camera. But despite that, they are intended for different types of people. Both product lines are intended for the general public and not for professionals. The Powershot and Ixus are two lines of digital cameras that are produced by Canon, which is an established and reputable company.